SWOT Analysis

Strengths 1. World class infrastructure and tennis courts.
2. The fact that USA continuously churns out champions keeps the local interest alive in the tournament.
3. Known to be an innovator among the Grand Slams-first to use tie-breaks, first to have play under floodlights
4. Regular presence of the top stars in tennis year after year

5. Broadcast across the globe makes it a popular tennis event

6. Presence of top brands as sponsors adds more value to the brand

Weaknesses 1.Being the last grand slam of the year, fatigue sets in among some players due to the long season of tennis
2.Because of the time difference, they lose out on global audience in Asia and Australia
Opportunities 1.Improve viewership in Asia(especially India), by associating with top broadcasters like ESPN

2. Tapping and encouraging youngsters by having talent acquisition programs

Threats 1.USA not being as dominant a force in men’s tennis, as they were 10 years back may prove detrimental for the tournament’s success in the future
2.Threat from the various masters tournaments which are played in the hard court

   
www.000webhost.com